Mobile Marketing

The mobile market is enormous – 120% penetration of Mobile phones in Ireland alone, 4 billion handsets worldwide (beating the number of TV’s and PC’s combined). With traditional media (TV, Radio, Print) audiences dwindling, advertising is not reaching it’s intended audience (particularly with younger audiences). With mobile handsets gaining in power and capability month on month, the mobile now has become the 4th screen on which we seek and consume information and content.

Why Mobile Marketing?

What does mobile offer organizations and brands over traditional media?

• Relevance: Your target consumers are mobile; therefore your communication needs to be mobile.
• Cut through the clutter: unlike other forms of direct marketing everyone opens a piece communication sent directly to their mobile.
• Permission based: consumers opt-in and provide you the permission to be marketed to, in return for content of value.
• Viral possibilities: Content, once received, can be forwarded onto friends, thus greatly broadening the potential scope and reach of the campaign.
• Personal: Your phone is your most personal device
• Innovative: Mobile is a creative, interactive and rich media channel.
• Eco Friendly: No printed material, no litter and no waste.
• Now: Mobile content can be targeted, location based, highly relevant and adaptable.
  
• Measurable: Every mobile transaction is highly measurable, and traceable.

Our Mobile Marketing Products

Click on the icons below to view information about other Mobile Marketing products.